Let's tell you who we are

We are a business that captures the real beauty of each individual person. That's why we challenge people to express themselves freely through fashion. People and clothes are the main characters of our universe, and the Miniprix story unites them both in a unique shopping experience.

In a world where the fashion industry dictates curtains and emphasizes existing beauty standards, our mission is to add new standards: more relaxed, more diverse and more dynamic. Let each one inspire the courage to tell the true story of his or her own beauty.